Your campaigns bring in messages and form fills, but the sales don’t follow. Before you raise or cut your budget, check where in the journey the opportunity is lost. These are the five things we review first.
1. Who is actually seeing your ads?
An ad can bring lots of contacts from people who can’t or won’t buy. In Google Ads, check which searches trigger your ads; in Meta Ads, which audiences they are shown to. Many small businesses here run Facebook and Instagram ads with the default settings and never check this. If your contacts don’t look like your customers, the problem starts here. See how we manage Google Ads and Meta Ads.
2. Does the ad promise the same thing as your offer?
When the ad says one thing and your page or your salesperson says another, people lose interest. Make sure price, scope and conditions are consistent across the whole journey. A dedicated landing page helps keep that promise.
3. What happens in the first minutes after someone reaches out?
A lead who waits hours for an answer has often already talked to another business. Measure how long your team takes to reply and who does it. If follow-up depends on each person’s memory, a CRM for sales makes sure no lead goes unanswered.
4. Does your report count real conversions?
A click, a visit or an opened message is not a sale. Check what your report counts as a conversion and whether those actions mean something valuable for your business. We explain how in reporting and measurement.
5. Does your team know what to do with each lead?
Define clear stages (new, contacted, proposal, closed) and what should happen at each one. With that, you can see where opportunities stall and what to adjust.
Before you invest more, make sure the leads you already have get clear follow-up.
Where to start?
If you are not sure which of these is your case, a campaign review goes through your accounts with you and explains what we found and what to change first.
